Real Estate Videography - Capture Buyer's
Attention & Boost Your Sales

Absolutely! real estate videos are worth it. They are a proven marketing strategy that boosts SEO and engagement and attracts more sellers.

73% of homeowners prefer realtors who use video, yet only about 10% of agents currently utilize this strategy.

Videos, from virtual tours to aerial drone footage, provide a detailed showcase of properties, offering a richer experience than photos alone. If a picture speaks a thousand words, a video speaks volumes more.

A typical real estate video should be 2-4 minutes for property tours. However, agent introductions, testimonials, and advertisements should be shorter, ranging from 30 seconds to 2 minutes. Always prioritize engaging content and capture viewers’ attention early on.

In the digital age, video is the gold standard for real estate. Most homeowners lean towards realtors using video because it captures the essence of properties in ways photos can’t.

It’s not just about showcasing homes but building trust and engagement. With most internet traffic being video-driven, using it in real estate isn’t just an advantage; it’s essential.

The best time for real estate photography or videography is during solar noon when the sun is at its highest peak in the sky, which minimizes shadows.

However, the property’s orientation, whether it faces north, south, east, or west, can also influence the lighting. For drone shots, having the sun directly overhead is ideal.

Natural lighting is the best for inside property videography. Still, if the property has poor lighting, you can use external sources like flash, ensuring it looks natural and avoids creating unwanted shadows.

Twilight shots, taken around 20 minutes after sunset, can also provide a unique and appealing look.

The natural, cinematic appearance standard is 24 frames per second (FPS). This frame rate mimics what we’re accustomed to seeing in movies.

30 FPS is the standard frame rate for social media and websites. This frame rate captures enough detail for viewers to process the image smoothly. If you want a slightly dreamy, slow-motion effect, 30 FPS is ideal, especially when slowed down to 24 FPS during editing. For a more pronounced slow-motion effect, 60 FPS is better, which can be slowed down even further in post-production.

However, be cautious with 60 FPS in low light conditions, as it can result in noisy images. When filming someone speaking or doing a guided tour, always use 24 FPS for real-time movements.

In low-light scenarios, 24 FPS is also beneficial because it allows for a slower shutter speed, which can help increase exposure and reduce noise.

Real estate videography is incredibly important. Video content offers numerous benefits. It enhances online listings, provides potential buyers a more immersive experience, and can significantly boost an agent’s marketing efforts.

Video content can convey the character and feel of a property in ways that photos alone cannot. Moreover, statistics indicate that homeowners are more likely to list with realtors who use video, and videos can lead to increased engagement and higher conversion rates.

In today’s digital age, with most property searches starting online, compelling video content can set a listing apart and attract more potential buyers. So, if you’re in the real estate business, investing in quality videography is a smart move.

When shooting a property video, the primary goal is to create a marketing tool to help sell or rent out the property. Using a good camera with a wide-angle lens is essential to capture as much of the room as possible.

A gimbal (stabilizing tool) ensures smooth footage, especially when moving through the property. Maintaining consistent lighting and color is crucial, so adjusting the camera’s settings, like white balance, is vital.

When filming, stick to straightforward movements, briefly capturing the main rooms from multiple angles and secondary rooms. Visualizing the final video and shooting in that order is also helpful, making the editing process smoother.

Lastly, always remember the video’s purpose: to showcase the property effectively to potential buyers or renters.

No, videography does not inherently include editing. Videography focuses on capturing the footage, while editing involves refining and assembling that footage into a final product.

Drone videography has revolutionized visual capture, especially in real estate and outdoor events. One of the main benefits is that it provides a unique aerial perspective, allowing viewers to see a property or location from angles that were previously hard to achieve.

This bird’s-eye view can showcase the expanse of a property, its surroundings, and even the neighborhood’s layout. It’s precious for properties with vast landscapes or unique architectural features.

Additionally, drone footage adds a cinematic quality to videos. It can make even simple videos feel more professional and engaging. For businesses, this can elevate their branding and marketing efforts. And let’s remember the cost aspect; drones have made aerial shots more affordable than traditional methods like hiring helicopters.

• You’d want a camera with interchangeable lenses, good low-light capabilities, and the ability to shoot at least in 1080p.
• A wide-angle lens is essential for real estate videos to capture as much of a room or space in one.
• Gimbal to ensure smooth, cinematic shots, especially when moving through a property. It stabilizes the camera, eliminating shaky footage and giving a professional touch to the video.

Additional Equipment

• Prime lens – A tighter lens like a 50mm can help capture details of the home.
• A drone can provide beautiful aerial shots of properties with extensive land or unique exterior features, giving potential buyers a full view of the property.
• Polarizer. Helps reduce glare from surfaces like wood floors and enhances the overall image quality by deepening blue skies.

Settings

• If your camera supports it, shoot in a log profile for better dynamic range and post-production flexibility.
• Use a custom white balance to ensure consistent color throughout the video.
• Frame rates: Interiors can be shot at 30fps, while details and exteriors can be shot at 60fps for a cinematic slow-motion effect in post-production.

Yes, video is a powerful tool in the real estate industry. It serves as a marketing material that you can use to showcase and promote properties effectively. The main goal of real estate videography is to create compelling content that aids in selling the home.

By offering a dynamic and immersive view of a property, video can capture a home’s essence and unique features in a way that photos alone might not. So, video does play a significant role in selling houses.

Absolutely. You miss a lot if you’re in real estate and not on platforms like Instagram, Facebook, or TikTok. Social media platforms allow you to show properties and connect with potential buyers easily.

It’s not just about selling; it’s also about building relationships and understanding what people are looking for. So, being active on social media is essential for anyone in real estate.

The size of the property is the most critical factor here. A standard-sized home might take anywhere from 2 to 4 hours. However, large properties or homes with unique features that need to be highlighted could take a full day or multiple days.

Please contact our team of experts for a precise calculation of time and cost specific to your project.

Once your real estate video is ready, you should put it on platforms like YouTube and Vimeo. They’re great for hosting videos and easy to share.

Remember to post it on your website, property listing, and social media. Share snippets or the full video on Facebook, Instagram, TikTok, and LinkedIn. It’s all about getting eyes on your property; these platforms can help spread the word!

Our real estate videography price starts from $199 per 5 minutes. Pricing may vary depending on the total video shooting time. Please contact our team for a precise calculation of time and cost specific to your project.

Videography for real estate includes shooting the interior and exterior of a home or property and providing a detailed view for online listings.

We offer 15 minutes of 4K video footage with a Canon EOS R8, known for its high resolution and versatility. As a bonus, 5 minutes of 4K aerial footage are shot using a DJI Mini 2 drone, adding a unique perspective to the content.