How to Create Airbnb Listing Description That Sells in 2024 – Free Template & Examples

It is the million-dollar question – what to include in the Airbnb listing description that sells?

The description is one of the first things potential guests will see: it will cement their expectations and become a key factor when deciding on your property or another. To help hosts with this task, we have prepared a free template for your vacation rental description and our best tips for writing it. Read on to discover them.

Airbnb listing description guide

Airbnb listing description: free template and guideline

Tips before writing an Airbnb listing description

Our guidelines will help you structure your Airbnb description, write more convincingly, and give potential guests a clear idea of what they will find in your property. These are the 5 golden rules of a good description:

1. Put yourself in the guest’s position

Do not write to write. When you’re thinking about what to put in your Airbnb description, remember your goal: to convince the guest.

How to do it? First of all, provide useful and truthful information. Potential guests have many questions, so try to answer as many as possible in the description.

Guest orientation in the Airbnb listing description

Becoming more guest oriented in Airbnb listing description

Don’t forget about the emotional element. Appeal to the hearts of travelers: make them see how a stay in your property could leave an indelible impression in their memory.

2. Pay attention to the title of the listing

When you read the newspaper, you probably skim the headlines, looking for the news that interests you. The same is true for travelers who are looking for property. Which of the following examples catches your attention?

  • On the one hand, we have “Tourist apartment in Punta Cana.”
  • On the other, “Spacious 2-bedroom apartment in the heart of Punta Cana with spectacular Caribbean Sea views”.

The second is better: it lets the traveler know the property is big and attractive. It conveys what it can be like and clarifies what a guest may need. If you need help with it, you can get an Airbnb profile setup with the creation of titles and descriptions for 7 listings.

3. Let the ideas on the Airbnb listing description flow

Don’t try to achieve perfection from the very beginning: write whatever comes to mind without worrying about grammar, spelling, or punctuation. Trying to write flawlessly from the get-go will only stop you from being creative, so just let the ideas flow from your head to the page.

Airbnb listing description advice

Advice for creation an Airbnb listing description

You can include everything that makes your vacation rental exciting and attractive to travelers, such as its location, size, services, appliances, if it is well-connected, parking spaces, etc.

Remember that for many guests, it is essential to know from the first moment if the accommodation is suitable for people with mobility problems, is equipped for families with children, or if it is suitable for pets.

4. Write a first draft of the listing description

The Airbnb description of a well-done tourist apartment draws guests’ attention during the first minute. Imagine the guest asking “How is your property?” and write the answer to this question.

Airbnb listing description tips

Tips for writing an Airbnb listing description

Use words that help people visualize your property and the area. Be specific and honest. Explain what you like about your vacation rental and why it’s perfect for them. And, once again, don’t edit it! You will review and correct it later.

5. Improve the first version of the Airbnb description

Once you’ve thought of all the essentials and put words to it, read and refine your first draft. Use the next guidelines to improve your text.

a) Be specific with your thoughts

“This is a fabulous villa” isn’t clear. List why your house is great and create a possible to imagine visual. “The villa has floor-to-ceiling windows with views of the Caribbean Sea, a fully-equipped chef’s kitchen, and a king-size bed with an orthopedic mattress.”

b) Make your ideas concise

Readers often skim content. Keep sentences and paragraphs short, and avoid cramming or including unnecessary details. If you have a lot of services, it may be wise to turn them into a short bullet list.

Make information more visually adapted to understand it quickly.

c) Think about the adjectives in sentences

Descriptive words like “cozy,” “spacious,” and “elegant” can very quickly convey what your property is like. But what someone from London and someone from New York consider “spacious” can be a little different.

One’s idea of “pretty” may be “ornate” & “glitchy” to another.

d) Be honest with your guests

The description creates expectations. If you have a 1-bed studio with no windows, don’t call it “a 1-bedroom apartment.” Say it, if it’s on the 7th floor and there’s no elevator or the “kitchen” is just a microwave.

Omitting the truth can lead to guests’ disappointment. Being honest help avoid negative reviews.

How to write an Airbnb listing description
that converts

Whether you like writing or not, it’s always good to follow a few steps to formulate a clear and compelling description that gives key information and a clear idea of your home. Keep in mind the following elements.

Guideline for an Airbnb listing

Airbnb description guideline

1. Find the perfect title for an Airbnb listing

The headline is the first thing someone will read when seeing your listing. It’s the first step in getting someone to go ahead and open your ad. If it’s not convincing enough, many users may ignore your listing. Follow the next recommendations:

  • Get creative with a title! It must be short, easy to remember, and coherent;
  • Emphasize the features that distinguish your apartment;
  • Be brief and direct;
  • In the description, take into account what your guests are looking for;
  • Always create expectations through sincerity;
  • Show your personality to convey it to potential guests.

You can always choose to manage your Airbnb property using our services. Our team will do everything for you from A to Z, and in just a few months, you will get a working and profitable Airbnb business! Don’t waste your chance to become a successful Airbnb host.

2. Write a clear and detailed description of the property

It is a perfect opportunity to show why your vacation rental is a good choice. Focus on describing your home offers that others do not. Mention certain essential information, such as the internet connection or a parking lot.

a) Highlight the strengths of your accommodation

Beyond giving “technical” information, it is also important to convey emotions and closeness so potential guests can imagine a scenario in your vacation rental.

Demonstrate the benefits of your property. Describe the environment and advantages, highlight the activities they can do, places to visit, or the local specialties.

b) Adapt the description according to the season

It is important to keep the listing updated. Perhaps you prefer to highlight some services in summer and in winter other ones. Don’t forget to add new ones.

c) Add your services and house rules

Don’t just mention your services. Describe them and what benefits they will bring to people. If you have a BBQ, say that guests can enjoy a meal with friends around it.

Add rules and regulations to follow to stay in your home. Thus, you will filter possible conflicting guests, and they will be warned immediately.

d) Write your Airbnb listing description in several languages

Consider the guests you are directing. If you receive international travelers, make the description in English. They may lose interest if they see your description in Spanish and understand nothing.

Writing in English allows you to reach a wider audience and make potential foreign guests feel much more comfortable. Apply the same strategy in house rules!

3. Pay attention to SEO for the Airbnb listing description

SEO optimization helps guests find you through Google or other search engines. There is a debate regarding the best methods to get a good position, but writing will always be a priority. You can add search keywords, but be careful to repeat words or create an unnatural description.

Airbnb SEO analysis for Improving Listings' Ranking

6-Step SEO Analysis to improve your Airbnb listings ranking

If you are interested in promoting your Airbnb listings with SEO, you can learn how algorithms and tools work and consult with our specialists on Airbnb SEO optimization.

Airbnb listing description template

To attract new guests, you not only need a beautiful website with great property photos, but you also need a well-written home description that is designed to impress. You don’t have to be a pro copywriter to create a description that intrigues potential guests.

We have created a template for you, totally free! Here are the main points of the guide:

The title of the Airbnb listing

It should always arouse interest. Ideally, your title should contain the following info:

  • The type of accommodation: an apartment, villa, bungalow, studio, etc.
  • The environment of the property: sea, countryside, mountains, city.
  • A brief adjective to distinguish this accommodation, such as “19th-century house”, “old farmhouse,” “modern apartment,” etc.
  • The primary differentiation: a swimming pool, a terrace, an impressive view, proximity to a monument, an essential point of interest, shops, the city center, or a well-valued area.

For example, the title could be “Charming contemporary villa with pool 200 meters from the sea in Punta Cana”. Do not limit yourself to putting “Villa in Punta Cana.”

The Airbnb listing description content

Obviously, it is essential since it must provide all the necessary information so potential guests can book your property. Go step by step, and feel free to list all the features in detail:

  • The surface of the accommodation;
  • The dining room or living room (or both);
  • The number of beds and their characteristics (single bed, double bed, bunk bed, etc.);
  • The fully equipped kitchen with a list of all available utilities and appliances (oven, microwave, dishwasher, etc.);
  • The number of bathrooms;
  • Extra services (if you offer any);
  • Add the check-in and check-out times.

Services provided by an Airbnb host

Highlight the top 3 amenities that make your property unique: plush bedding, a private patio, or a jacuzzi tub. Some other services may include:

  • Airport transportation;
  • Local tour guide;
  • Grocery delivery;
  • Cleaning services;
  • Local excursions;
  • Concierge services;
  • Laundry services;
  • Childcare services;
  • Personal chef;
  • Pet care services.

Once again, the goal is to describe it so that it catches travelers’ attention. Don’t just say how big your yard is; talk about the experiences and services that make guests dream of visiting your property.

House rules of your Airbnb accommodation

Now that you’ve shown potential guests all your property has to offer, it’s time to ensure they’re suitable for renting your home. Clearly describe the rules and restrictions regarding controversial topics.

Example of Airbnb house rules section

Rule Instance
Check-in and check-out Check-in time is at 3 pm, and check-out time is at 11 am.
Smoking policy Smoking is not allowed in the property.
Pets We allow pets for an additional fee of $25 per night.
Noise Quiet hours are from 10 pm to 8 am to respect the neighbors and other guests.
Max. occupancy The maximum number of guests allowed is 4.
Damages and security deposit Any damages beyond normal wear and tear will be charged to the guest, and a $200 security deposit is required.
Cleaning services Guests are expected to leave the property clean and tidy upon checkout.
Housekeeping policy Housekeeping services are provided every other day.
Use of amenities The use of the pool and gym is restricted from 8 am to 10:00 pm.
Prohibited activities Parties and events are not allowed, and commercial filming requires prior approval.

Include additional information about security deposits and payments types you accept. Mention your cancellation policy and the conditions in case of damages.

The neighborhood description of the Airbnb listing

Giving guests a feel of your geographical place is made easier by your neighborhood description. In this section, you should list nearby attractions and points of interest around you. Where can guests get brunch or groceries? Which local landmarks are accessible by foot?

Example of the neighborhood section for Airbnb

Example of the neighborhood section for Airbnb listing description

Provide visitors with an idea of your neighborhood. Does it have a trendy, artistic vibe? High-end boutiques line a stylish street? Is it well-known for its flavorful street food?

Getting around section for your accommodation

Mention the main access points to your property. Car rental at the airport? Own vehicle? Public transport? Add any potential obstacles that visitors might face, whether actual or figurative, such as the location of your rental from the road or whether or not there is a parking area and where to find it.

Getting Around for an Airbnb listing

Example of getting around section for Airbnb listings

And here is a small step-by-step guide on how to write the getting around section:

  • Begin by providing an overview of the transportation options available in the area, such as public transportation, taxis, ridesharing services, bike rentals, or car rental options.
  • Give clear directions on how to get to your location, including the nearest airport, train station, bus stop, or driving directions. Include details such as the distance, travel time, and any landmarks or points of interest.
  • Provide information about parking options, such as whether street parking is available or if you have a dedicated parking spot or garage for guests.
  • If there are any local transportation tips or tricks, such as using a specific app to hail a taxi or purchasing a multi-day transit pass, mention them.
  • Provide helpful resources like maps, public transportation schedules, or links to transportation apps.

Creation of interaction with guests on Airbnb

It would be best if you let your visitors know what to expect from you as their host/property management here. Do you have digital locks, or will you be there to greet them for key exchange? Are you a resident of the area or close by? How can they contact you if there is a problem?

Interaction with guests for Airbnb

Example of interaction with guests section for Airbnb listing

If you want to get to know your guests or are a more hands-off host, you might also want to mention that here. Particularly on Airbnb, a wide variety of hosting techniques and guest preferences are available.

To sum up

Once you have written the description of your vacation rental home, please review it carefully. Look for typos, grammatical errors, or information you may have missed. It must contain everything you want to say about your home and convey more than technical details. The description of your listing is responsible for capturing the attention of travelers.

Frequently Asked Questions
Related to the Airbnb listing description

1. How do I add a description to my Airbnb listing?

To add a description to your Airbnb listing, follow these steps:

  • Log in to your Airbnb account and go to the “Listings” tab.
  • Find the listing you want to add a description to and click on it.
  • Click on the “Edit” button.
  • Scroll down to the “Description” section and click on the box to start editing.
  • Write a description of your property, highlighting its unique features and amenities.
  • Use descriptive language and be specific about what makes your property special.
  • Consider including information about the surrounding neighborhood, nearby attractions, and any special rules or considerations that guests should be aware of during their stay.
  • Click on the “Save” button at the bottom of the page to save your changes.

One of the most crucial elements of your listing is your Airbnb description, so make sure to spend some time crafting one that appropriately represents your home and appeals to potential visitors.

2. What is the space description on Airbnb?

The space description on Airbnb is a section where hosts provide info about the property, including its features, amenities, location, and any special rules. It helps guests decide whether the property is a good fit for their needs.

3. How long can Airbnb description be?

Airbnb allows hosts to enter a property description of up to 500 words in the listing. However, guests may not read the entire description, so making the most important information stand out is essential.

You can use bullet points, bolding, or other formatting techniques to make your description easier to read and highlight the most crucial details.

4. Can you change your Airbnb description?

Yes, you can change your Airbnb description at any time. Here’s how to do it:

  • Log in to your Airbnb account and go to the “Listings” tab.
  • Click on the listing you want to edit.
  • Click on the “Edit” button.
  • Scroll down to the “Description” section and make the desired changes.
  • Click on the “Save” button at the bottom of the page to save your changes.

It’s a good idea to periodically review and update your Airbnb description to keep it accurate and up-to-date, and to highlight any new features or amenities that you’ve added to your property.

5. Can I change the title of my Airbnb listing?

Yes, you can change the title of your Airbnb listing. Here’s how to do it:

  • Log in to your Airbnb account and go to the “Listings” tab.
  • Find the listing you want to edit and click on it.
  • Click on the “Edit” button.
  • Scroll down to the “Title” section and make the desired changes.
  • Click on the “Save” button at the bottom of the page to save your changes.

6. How do I write Airbnb instructions?

When writing Airbnb instructions for your guests, providing clear and concise information is essential to help them feel comfortable and confident during their stay. Here are some tips:

  • Break down your instructions into easy-to-follow sections, such as check-in, check-out, house rules, and amenities.
  • Use simple, straightforward language that is easy for guests to understand.
  • Ensure to include essential details like how to access the key, where to find extra linens or towels, and how to operate appliances.
  • Consider your guests’ questions and provide answers in your instructions. For example, if your property has a security system, explain how to use it.
  • Provide emergency contact information for yourself or a local representative and emergency numbers for police, fire, and medical services.
  • Include a warm greeting and let your guests know you’re available to help with anything they need during their stay.

Your Airbnb instructions aim to make your guests feel comfortable and informed. You can help ensure your guests a smooth and enjoyable stay by providing clear, concise, and welcoming instructions.

7. How do I make my Airbnb welcome?

To make your Airbnb welcome, you can:

  • Leave a personalized note for guests.
  • Provide a small welcome gift or snacks.
  • Include a list of local recommendations for restaurants, shops, and attractions.
  • Offer to answer any questions or concerns your guests may have.
  • Make sure your space is clean and tidy before your guests arrive.

Making your guests feel welcome is key to a positive Airbnb experience, and these small touches can go a long way in making your guests feel at home.

8. How do I optimize my Airbnb title?

Optimizing your Airbnb title can help you attract more potential guests and increase your bookings. Here are some tips on how to optimize your Airbnb title:

  • Your title should be short and easy to read. Ideally, it should be no more than 60 characters long.
  • Your title should highlight the best features of your property. For example, if your property has a stunning view, include that in the title.
  • Use keywords that guests are likely to search for, such as “beachfront,” “luxury,” or “pet-friendly.”
  • If your property is in a popular neighborhood, specify your title. For example, instead of “Beautiful Apartment in New York City,” use “Charming Apartment in SoHo.”
  • Your title should accurately reflect your property. Don’t mislead guests with exaggerated or untrue statements.
  • Try different variations of your title to see which ones perform best. Use Airbnb’s analytics tools to track your bookings and adjust your title accordingly.

Remember, your title is the first thing potential guests will see, so it’s important to make it catchy and informative. 

9. What should I write in my Airbnb description?

When writing your Airbnb description, it’s important to highlight the unique features and amenities of your property, as well as any special touches that you offer guests. Here are some tips to help you craft an effective description:

  • Begin with a catchy headline;
  • Provide a detailed description;
  • Highlight your amenities;
  • Emphasize your location;
  • Mention your house rules;
  • Use photos and videos.

Your Airbnb description is your chance to make a great first impression on potential guests. Be honest, thorough, and engaging; you’ll attract the right kind of guests who will appreciate and respect your property.

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