10 Strategies for Airbnb Improvement Plan with AI in 2025 – 5 Ways & ChatGPT Prompts to Optimize Listing

In the digital age, Artificial Intelligence (AI) is revolutionizing multiple industries, and vacation rentals are no exception. Airbnb and other similar platforms have become a significant source of income for hosts worldwide. However, with increasing competition, it is becoming increasingly crucial to optimize listings and strategies to attract more guests. This is where AI comes into play, allowing an Airbnb host to stand out and increase bookings with an exceptionally new plan.

What is Artificial Intelligence?

Artificial intelligence (AI) is a technology that enables machines to demonstrate human-like reasoning and capabilities, such as autonomous decision-making. By assimilating vast training data, AI learns to recognize speech, identify patterns and trends, proactively solve problems, and predict future conditions and events. The most used AI is ChatGPT.

The impact of artificial intelligence on Airbnb

In the case of Airbnb, artificial intelligence has revolutionized how owners manage their properties and interact with travelers. Thanks to AI, Airbnb owners can automate pricing, write listings, and respond to travelers, create a promotion plan, saving them time and effort. In addition, AI can help hosts improve the quality of their listings by selecting the best photographs and writing attractive descriptions.

What is ChatGPT?

ChatGPT is a conversational AI. ChatGPT, like all artificial intelligence of this type, has been trained using a huge amount of data with the aim of being able to generate seemingly human responses to a wide variety of questions and instructions. So, ChatGPT:

• Can provide logical, well-argued responses in several paragraphs if needed;
• Has natural and fluid language;
• Excels at understanding the context of conversations, being able to distinguish on many occasions when its interlocutor is joking or if they are using clichés;
• Can remember what has been said previously in a conversation and adapt its responses accordingly;
• Has a vast range of knowledge, which allows it to answer with incredible precision questions on topics as diverse as the mating ritual of the emperor penguin, the pontificate of the Renaissance Pope Innocent VIII, or the functioning of the Large Hadron Collider in Geneva.

5 Ways to Optimize Airbnb
Listings With AI Immediately

Success on platforms like Airbnb is all about how your properties are presented to the public. That’s why it’s critical to have well-optimized listings that attract the attention of potential guests. This is where AI comes in, and below are two of the main ways it can help.

1. Use of Natural Language Processing (NLP)

NLP, a branch of AI, can significantly affect how you write your listings. By analyzing thousands of listings and their corresponding success rates, NLP algorithms can identify trends and patterns that contribute to a listing’s effectiveness.

For example, you might find that listings that include certain keywords, such as “ocean view,” “close to downtown,” or “free wifi,” tend to be more successful. Similarly, NLP can help you avoid using language that might turn off potential guests.

Additionally, NLP algorithms can also help you with technical aspects of text, such as grammar, punctuation, and writing style, ensuring that your listing is clear, engaging, and professional.

Photos analysis

Images are often the first thing potential guests see when searching for accommodation, and a bad image can cause them to pass over your listing. This is where AI-powered image analysis can be of great help.

AI can analyze your property’s photos and compare them to similar listings that have been successful. Are your photos bright enough? Are they framed well? Do they highlight the most attractive features of your property? AI can answer all of these questions and more.

Additionally, AI can also identify elements in your photos that may be less appealing to guests. For example, if you have a photo of a bedroom with an unmade bed, AI can suggest that you take a new photo with the bed neatly made.

2. AI and copywriter collaboration

Instead of seeing AI as a threat to their job, copywriters can harness the power of this technology to improve their own creativity and efficiency. AI and copywriter collaboration can generate surprising results and original, engaging texts that stand out from the competition. By using AI tools to generate ideas and suggestions, copywriters can broaden their perspectives and find new ways to express the features and benefits of a property.

Titles for listings

The title is the first thing potential guests will see and can make the difference between clicking on your listing or ignoring it altogether. Choosing the right title can help you grab guests’ attention and persuade them that your property is the perfect choice for their stay. With the support of AI, you can improve the quality and effectiveness of your title to attract a wider audience.

AI offers tools that can help you come up with creative and engaging ideas. These tools use natural language processing algorithms to analyze the content of your listing and generate title options based on your property’s features and location. By using them, you can save time and effort by coming up with fresh, original ideas for your title.

Space descriptions

The space description in your Airbnb listing is the perfect opportunity to highlight your property’s unique features and amenities. Many hosts make the mistake of underestimating the importance of copy in their listings, which can negatively impact the performance of their listing and the number of bookings they receive.

By using AI tools, you can improve the quality and effectiveness of your space description to show potential guests everything your property has to offer. AI-powered text generation tools can help you create more engaging and compelling descriptions, using persuasive and emotional language.

3. Market demand predictions

In the vacation rental industry, demand can fluctuate depending on a number of factors, from the time of year to local events. This is where AI can give you a competitive advantage.

AI algorithms can analyze vast amounts of data, including Airbnb booking history, prices of accommodations in your area, and local events, to predict future demand trends and create an appropriate plan. This can help you prepare for periods of high demand, allowing you to adjust your rental rates to maximize your revenue. Likewise, it can also help you maintain your revenue during periods of low demand.

4. Use of dynamic pricing

Determining how much to charge for your accommodation can be a challenge. Charging too much can turn off guests, but charging too little can limit your revenue. This is where AI algorithms can come in handy.

AI can analyze factors like your property’s location, your accommodation’s features, and current market trends to suggest an optimal price. Additionally, you can also adjust this price dynamically, increasing it during periods of high demand and reducing it during periods of low demand.

For example, one of the tools is AirDNA, with which you can obtain historical data as well as future market predictions.

5. Guest experience improvements

In addition to helping you attract more guests, AI can also improve the experience of the guests you have already managed to attract. This can increase the chance that they will leave a positive review, which in turn can attract more guests in the future.

Virtual assistants

AI-based virtual assistants, such as chatbots, can automatically respond to guest questions and queries. Not only does this save time and effort, but it can also improve guest satisfaction as they don’t have to wait for you to answer their questions.

Personalizing the experience

AI can also help you personalize each guest’s experience. By analyzing guest data, such as their past interactions and preferences, AI can make personalized recommendations. For example, if a guest has shown interest in local history, AI could recommend nearby museums and historical sites.

In short, artificial intelligence can be a powerful tool for any Airbnb host. From optimizing listings to improving the guest experience, AI can do a lot to help you attract more guests and maximize your revenue. So, if you’re not already leveraging the power of AI, now is the time to start.

10 Strategies to Improve Airbnb Plan with AI

Now, let’s move on to real practice and prepare a plan to improve Airbnb with AI – via ChatGPT. We wrote to it this prompt:

And here is what we have got:

1. Optimize Airbnb promotions for increased bookings

Discounts are a great way to increase your visibility and occupancy. To attract potential renters and encourage them to stay longer, you can add long-term discounts. With long-term discounts, you can offer different discounts on the base rent depending on how long the renter stays with you.

• Visit the Airbnb discounts page to review the list of promos and discounts available.
• Set up seasonal discounts and last-minute deals to attract budget-conscious travelers. For example, a 10% discount for those who book one day before check-in.
• If you are new or have just uploaded a new listing, turn on the New Listing Promotion, which gives guests a 20% discount on their first 3 bookings and faster reviews to you.
• Implement longer-stay discounts (weekly/monthly) to encourage extended bookings. For example, a 20% discount for those staying at least 7 nights.
• Monitor Airbnb algorithm changes and adapt promotions accordingly.

Test different discount strategies and analyze which ones result in the highest conversion rates. However, discounts are not always a working method for increasing the number of reservations. Sometimes you can offer a discount of even 90%, but no one will book the accommodation, and there are a number of other reasons for this.

2. Use Facebook and WhatsApp for lead generation

Whether you run a small local store or a large national company, having an active social media presence is no longer just a trend – it is an integral part of your business marketing strategy. The choice of social media platform depends on your target audience and Airbnb business plan (you can ask AI to advice you on this). Facebook, LinkedIn, WhatsApp, X, YouTube, and Instagram are some of the most popular platforms.

• Identify 15-20 highly active travel and vacation groups on Facebook related to your location.
• Create a content calendar for posts (2-3 posts per week in different groups).
• Develop engaging content: add high-quality pictures, short videos, and testimonials.
• Use a mix of direct listing posts and engaging questions (e.g., “What’s your dream vacation spot?”) to generate discussions.
• Track post engagement metrics to refine future posts.
• Set up automated responses on WhatsApp for quick follow-ups on inquiries.

With the help of such activities you will be able to increase brand awareness, directly interact with potential guests and, as a result, get reservations and profit. However, be careful and do not send messages too often, read the rules for posting messages in various groups, otherwise you may be blocked.

3. Re-engage old leads for repeat bookings

Don’t forget about your past Airbnb guests, especially those who left you a good review. Send them a message with a tasty offer (for example, a coupon for a discount on a stay with you) to remind them about yourself and show that you care about your customers.

• Compile a list of past guests and inquiries (from Airbnb, Booking.com, Facebook, and direct bookings).
• Segment leads into categories: previous guests, last-minute cancellations, and long-term inquiries.
• Personalize follow-ups with exclusive returning guest discounts (e.g., 5-10% off their next stay).
• Send messages via email, WhatsApp, and Facebook Messenger.

Example template:”Hi [Name], we loved hosting you last time! We’ve upgraded our property with [new features], and we’d love to have you back. Enjoy an exclusive [5-10% discount] on your next stay! Book here: [insert link].”

As a result, you will not only remind about yourself, but also possibly inspire your previous clients to come to you again. And maybe they themselves will not come, but they will tell their friends about you, who are actively looking for where to stay during their vacation.

4. Leverage Airbnb performance insights

It’s important to track not only reviews, but also other stats like nights booked per month, conversions, which listings book best, how they compare to others in your area, cancellation rate, response rate, and more. Don’t forget to ask your AI tool to analyze your performance and add some advice to your Airbnb plan.

• Visit Airbnb performance opportunities.
• Optimize listing titles and descriptions with high-ranking keywords.
• Implement suggested pricing adjustments based on market trends.
• Improve response time to maintain Superhost status and enhance listing visibility.

The better your metrics, the better Airbnb will promote you and your listings in search. This means more bookings and more revenue. It takes a lot of time and dedication, but if you’re serious about the vacation rentals industry, you have to do it. You can also turn to a professional Airbnb property management company, to us, and we will break it all down for you during a personal consultation.

5. Improve listing quality across all platforms

If your property is listed on multiple platforms (e.g. Airbnb, Booking, Vrbo), update and improve them constantly. Don’t neglect updates and improvements by focusing on just one platform. Now you work for the platforms, and in a while they will work for you (literally).

• Upgrade property photos. Hire a professional photographer or use AI-enhanced editing tools (e.g., Remini, Canva, or Adobe Lightroom) to provide high-resolution, well-lit images that highlight key features of the property.
• Optimize descriptions. Make them engaging, informative, and SEO-friendly by including relevant keywords such as “beachfront villa,” “gated community,” “private pool,” etc.
• Highlight unique selling points like proximity to key attractions (e.g., “Only a 5-minute walk to the beach”), exclusive amenities (e.g., “Infinity pool with ocean view”), added services (e.g., “Complimentary airport pickup”).
• Include video walkthroughs. Upload short property tour videos on platforms like Instagram Reels, TikTok, and YouTube to provide an immersive experience.

Believe us, all your work will pay off. We are now at the stage where clients are picky, but this only means that they want the best for themselves, value their money and are not ready to pay for some nonsense, and this means an incentive for hosts to develop and do better.

6. Optimize pricing strategy

Unfortunately, it is not possible to simply set one price for the whole year and consistently receive bookings. The market is very competitive, and the winner is always the one who catches the trends in time and correctly analyzes both the dynamics of prices on the market and the behavior of customers.

• For this purpose, you can use pricing intelligence tools like AirDNA or PriceLabs to monitor competitors and adjust rates dynamically.
• Set different pricing strategies for high seasons with premium pricing with added-value perks (e.g., free airport transfers), low seasons with lower rates with longer-stay incentives, and last-minute bookings with flash discounts for unsold dates.
• Always monitor competitors’ prices for similar properties in your area.

If your property is rarely booked or not booked at all even with discounts, we advise you to pay attention to pricing. It is quite possible that your prices are too high or, on the contrary, too low, which scares away clients. Of course, you should not exclude the influence of other factors.

7. Use SMM actively

Social media and content marketing are essential tools for increasing brand visibility and attracting potential guests. You can’t even imagine how important a brand’s presence and activity on social networks are now. Platforms like Instagram, TikTok, and blogging can help showcase your property and drive direct bookings.

Instagram & TikTok strategies

Strategy	Explanation	Example
Create engaging Reels & TikToks	Short-form video content is the best way to showcase your property’s unique features and attract potential guests.	🎥 Post a 30-second Reel showing a virtual tour of your rental, featuring cozy details, pool views, and a stunning sunset.
Highlight guest experiences	User-generated content (UGC) builds trust and attracts more bookings. Share real guest experiences in an authentic way.	📸 Ask past guests to share their stay in stories and repost their best moments on your account.
Showcase local attractions	Promote the surrounding area to appeal to travelers looking for unique experiences.	🌴 Create a TikTok series like “Top 5 Things to Do Near Our Airbnb” featuring local restaurants, beaches, and activities.
Collaborate with travel influencers	Partnering with influencers expands your reach and boosts credibility.	🤝 Offer a free 2-night stay to a travel influencer in exchange for a detailed video review and multiple tagged posts.
Use trending sounds & hashtags	Popular sounds and hashtags help push your content to a wider audience.	🎶 Use a trending TikTok audio while showing a before-and-after transformation of your rental, adding hashtags like #AirbnbHost #DreamStay #VacationRental.
Post consistently	Regular content keeps your property visible and top of mind for potential guests.	📅 Set a content schedule: 3 Reels per week on Instagram, 4 TikToks per week, and daily Stories with updates.
Engage with your audience	Responding to comments and messages builds trust and encourages bookings.	💬 Reply to all DMs and comments, and ask followers in stories: “What’s your dream Airbnb experience?” to drive engagement.
Use Instagram highlights	Organize important content so visitors can quickly learn about your listing.	🏡 Create Highlights: “Our Airbnb” (showcasing the space), “Guest Reviews”, and “Things to Do” (local recommendations).

Blogging & SEO:

• Write informative blog posts on topics like “Best Things to Do Near [Your Location]” to attract organic traffic.
• Optimize content with appropriate keywords to improve search engine rankings.
• Share blog posts on social media and include internal links to encourage direct bookings.

By implementing these strategies, you can increase social media engagement, boost website traffic, and eventually get more bookings. However, consistency is key – post regularly, track analytics, and adjust your approach based on performance metrics.

8. Pay attention to TripAdvisor reviews

Guest reviews play a crucial role in building trust and attracting new customers. A strong presence on TripAdvisor can significantly influence your Airbnb listings’ and other services if you decide to add it to your growing plan with AI like excursions credibility and increase reservations.

How to encourage reviews:

• Send personalized review requests via email or WhatsApp shortly after checkout.
• Clearly explain the value of their feedback and how it helps improve guest experiences.
• Offer a small incentive, such as a discount on a future stay, to encourage participation.

Example review request message:

Subject: Share Your Experience & Enjoy a Special Discount!

Show all ↓

By actively collecting and managing reviews, you can enhance your online reputation, improve guest trust, and increase direct bookings.

9. Optimize Booking.com listings

Booking.com is a huge platform for booking hotels, apartments, villas, and other types of accommodation. Many Airbnb hosts think that this platform is not worth spending time on, but we have a different opinion. Booking.com deserves the same attention as Airbnb, and must be included in your improvement plan you create with AI.

• Ensure all listings are fully optimized with competitive pricing, updated descriptions, and high-quality images.
• Enable “Pay on Arrival” options where possible to accommodate guests who prefer flexibility.
• Activate mobile-only discounts and geo-targeted promotions to attract international travelers.

You may have a hard time finding your first customers on this platform, but trust us, diversifying beyond Airbnb and listing your vacation rental on Booking.com can lead to more revenue and bookings.

10. Maximize Booking.com promotions

Use Booking.com’s visibility boosters, including:

• Genius Program to offer exclusive discounts to loyal Booking.com travelers. This program allows listings to attract travelers by offering them a discount of 10% or more.
• Limited-time promotions to increase exposure for certain dates. These can include discounts for mobile app users, discounts for new guests, and mystery deals (hidden discounts for registered users).
• Preferred partner program to gain priority placement in search results. Members of this program pay a higher commission, but receive higher search rankings, more impressions and clicks, and a special “Preferred Listing” label that attracts guests.
• Flexible booking terms, and then listings with free cancellation or flexible terms usually receive more views and rank higher in search.
• Adjust pricing to absorb promotional costs while maintaining profitability.

Using Booking.com promotion tools wisely can help you increase your listing views, attract targeted guests, and increase your property’s occupancy. The key is to find a balance between discounts, advertising investments, and profitability.

Prompts for ChatGPT for
Airbnb Listings Improval

Below, we’ll show you just a few examples of all the things you can do with ChatGPT to save time, money, and work in your vacation rental business. Prompts for AI tools will be a huge part of your successful Airbnb plan.

Create custom messages

Prompt: We want to send a message to our Airbnb guests, asking them to leave a review about their stay. Write a message to that end, explaining step-by-step how to leave an Airbnb review and asking them to let us know if there’s anything we should improve by replying directly to the message. Make sure to include the subject line at the beginning. Write the email in English.

Ask how they can help you with your business

Prompt: How can I use ChatGPT in my vacation rental business on Airbnb?

Create SEO content for your listing

Prompt: I’m setting up a listing in Casa de Campo. What topics can I write about on my accommodation, given that my target audience is people who want to do tourism in the area? Show me the results in a table, ordered from 0 to 100 based on their popularity in Google search results.

Prompt: I have a hostel near London, and I want to make my Airbnb listings appear among the first results on Google when someone searches for such accommodation in the area. Can you give me some advice?

Prompt: Create the structure of an article about Italy and why it is worth visiting.

Create personalized welcome messages

Prompt: You are Marta, the owner of a rural house in Miami with your husband Antonio. Write a welcome message to your accommodation for a family of 5 guests (Sam and Julia, traveling with their 3 small children and their dog). Mention some features of your property that you think they will love. Address them in English and in a casual style.

Create a FAQ section for a vacation rental website

Prompt: Create a FAQ section for the website of a vacation rental, Villa Hermosa, answering questions such as the location of the property, its capacity, the services and equipment available, leisure activities in the area, check-in and check-out times, and the contact number for the host, Carlos (+43 222 444 444).

Your own website with real estate properties is a great idea that, although it requires relatively large investments, pays off very quickly. We recommend thinking about a vacation rental website if you are seriously considering continuing even more activity in this area. We can make such a turnkey website for you, and you will only need to attract clients!

How to Make ChatGPT Understand You

While ChatGPT is a surprisingly advanced AI, some phrases or questions can confuse it or cause its responses to not be exactly what you were looking for. Make sure to follow the tips below to get the most out of its capabilities.

Tips to make ChatGPT understand you

Tip	Explanation	Example
Avoid long-winded messages	ChatGPT processes instructions directly, so extra greetings or irrelevant details might confuse it.	❌ “Hi ChatGPT, I hope you’re doing well! I run an Airbnb, and I was wondering if you could give me some tips on how to improve my listing?” ✅ “How can I optimize my Airbnb listing to attract more bookings?”
Rephrase your questions	If the response isn’t what you expected, try rewording or restructuring your question.	❌ “How do I get more bookings?” ✅ “What are the best strategies to improve my Airbnb occupancy rate in the off-season?”
Be specific	The more precise your question, the better the response. Avoid vague wording that could be interpreted in different ways.	❌ “Tell me how to improve my Airbnb.” ✅ “How can I optimize my beachfront Airbnb listing to attract more luxury travelers?”
Provide necessary context	If your question relies on specific background details, include them for a more accurate answer.	❌ “What price should I set for my rental?” ✅ “How can I set a competitive price for my 2-bedroom condo in Miami during the peak season?”
Use step-by-step instructions	If you need a structured response, break your request into steps.	❌ “Help me improve my Airbnb.” ✅ “Give me a step-by-step guide on how to optimize my Airbnb listing, including pricing, photos, and guest communication.”

So… Is AI Worth Using?

You have nothing to lose, right? ChatGPT, as an AI tool, is, at least for the moment, it has a free version.

The biggest problem you might encounter if you want to use it intensively is that ChatGPT only allows you to ask a certain number of questions in an hour, and it can sometimes run slowly. This is logical, on the other hand, since it already has more than 100 million users. The solution to this problem may be to use the paid version.

Whatever you do, one thing is clear: AI is a technological revolution for Airbnb and the vacation rental industry as a whole that can radically change how we generate content, plan, and present information. It is neither designed for nor capable of replacing humans for certain tasks. If you want to keep your guests happy, the human touch is always going to be the most important thing!

Frequently asked questions about
Airbnb improvement plan with AI

Updated on: 2025-02-21. Author: Mark Vasiliy Smetanin

Tags: Airbnb Airbnb management Airbnb Marketing