Airbnb Advertising: Unlock The 8 New Secret Formulas That Trigger Instant Bookings – Mind-Blowing Revenue

The Hidden Airbnb Advertising Strategy – Turns your Airbnb Listings Into Cash Machines Overnight

How can you advertise your Airbnb listing? First, I recommend marketing your Airbnb listing during the setup. Implementing some strategy would help. What kind of channels will you use to promote your listing? For example, the main channel is the Airbnb. You need to decide if you have your website or you have like other channels to promote on then you can affect our being metrics to promote your listing within the Airbnb network.

You can affect your rank ranking outside of being seen by search engines, so let’s define everything by categories like I would do step-by-step. I would focus on photos, reviews, copywriting, pricing, social networks, what’s nearby, and where else you can advertise.

Let’s mention some fundamental pillars
of Airbnb Advertising

1. The first photo is a KING of your
Airbnb advertising.

For us, it is essential. It’s not a secret that around 72% of Airbnb users select the listing based on photos. So invest your time and money in photos. Investing significantly in editing the first folders is essential because editing the first photo can skyrocket your conversion rates.

Yes, you will use it as clickbait to improve your Airbnb advertising and get the most out of your listing. Your goal with your first photo is to attract attention. When building the first photo, I wondered why people visited my location. If I have something unique about my area, I want to make sure that I demonstrate those hot buttons. Let’s say an ocean view, or let’s save you on some local attraction or nearby things, so you should highlight this type of attraction.

The following fourth photo is essential for attention. Your goal is to keep the customers. They’re a retention type, and you’d like to develop retention, so the more they spend on your Airbnb listing and the more they go back and forth, the better your position will be and the better your chances of getting booked.

Airbnb Photo Order and Importance for Airbnb Advertising

The first five photos are essential in the following order. Their goal is to hold attention. Your goal is to provide the last pictures of maximum quality. You must organize the flow so people go through your list and enjoy everything they see.

Pro TIP: In families, the woman usually decides on reservations. So your main question is, “How do you get the money out of her purse?” That is the key to Airbnb advertising. 

Suppose you have a perfect setup of everything, and you don’t have a photo of the bathtub right now or something, or you don’t have a complete picture of a toilet. In that case, if It’s not that good looking, get rid of the photo and ask the customer to raise some curiosity you have so that the customer list is good, and the custom start will start. Sometimes, some of your promises look perfect, but you cannot catch the right angle. Do not hesitate not to include this in your Airbnb advertising listing.

To make your Airbnb photos to advertise and stand out, follow these detailed steps:

1. Color and Tone Adjustment: Straighten any tilted photos to the correct perspective in Lightroom. Adjust the color balance, especially in kitchens, to remove any yellow or blue hues that make the space look dingy. Increase the luminance of whites to create a cleaner, more sanitary appearance. This step ensures that your photos accurately reflect a bright and welcoming space.
2. Effective Cropping: Remove unnecessary elements that detract from the room’s focal points. For example, crop out blank walls or ceilings that don’t add value to the image. This helps direct attention to the room’s best parts, such as the bed, artwork, or unique features.
3. Photoshop Enhancements: Use Photoshop to fix specific issues for more advanced edits. For instance, if a rug or furniture looks discolored, use the quick selection tool to isolate and adjust the color balance in those areas. This can dramatically improve the overall appeal of a room, especially in high-end listings.
4. Sky Replacement: If you have outdoor photos with a dull or overcast sky, use Photoshop to replace them with a bright, blue sky. This can make your exterior shots much more appealing. Ensure that the new sky matches the lighting of the rest of the image to maintain realism.
5. Virtual Staging: To enhance the space, add elements like plants, artwork shirk, or furniture. This is especially useful if you plan future renovations or want to show potential upgrades. For example, if you intend to paint a wall or add a feature, Photoshop these changes into the photos to give guests a preview of what’s to come.
6. Composite Images: Combine multiple exposures to create a well-balanced HDR photo. This technique is beneficial for spaces with both bright and dark areas, like a living room with a view of the outdoors. By merging different exposures, you can ensure the interior and exterior are well-lit and visually appealing.
7. Ethical Considerations: While enhancing photos is essential, always aim to represent the property truthfully. If you’re making temporary enhancements (like showing a future paint job), ensure these changes will be completed before guests arrive. Misleading photos can lead to negative reviews and damage your reputation.

Warning! By carefully balancing color, cropping strategically, and using advanced editing techniques, you can create photos that attract more bookings with your Airbnb Advertising tactics and set realistic expectations for your guests.

Those are photos of Airbnb apartments that our team is managing in the Dominican Republic. To see those photos, Click Here

2. Airbnb Advertising 101 – Reviews: The Psychological Trigger That Can Skyrocket Your Bookings or Sink Your Success

Airbnb reviews are one of the most critical metrics for being and for Airbnb customers. That’s why you need to define your strategy for being. I know many people who do it no matter what to gain the best use they can. Sometimes, they even caught all their profits to get on the stage when I did everything to get the bastard used.

At the same time, many people are trying to gain an unfair advantage and get discounts or other perks, so even though our rules and policies strictly prohibit this kind of change interaction, they still use it to take advantage.

Pro tip: When you start, it’s essential to get at least ten of the best reviews possible to balance yourself out toward profits more, but from the beginning, it’s necessary to start only with five-star reviews. You are getting reviews as a result of all your iterations. Sure dog boy

To get 5-star reviews, let’s recall the most essential Airbnb pillars for Airbnb Advertising

1. Hospitality Management –Providing exceptional hospitality is fundamental to Airbnb’s success. This includes maintaining a clean and welcoming space, offering thoughtful amenities, and being responsive to guests’ needs.
2. Marketing—Effective marketing/Airbnb Advertising helps attract potential guests. This involves understanding how to use various channels to promote your listing, such as social media, online advertising, and partnerships with local businesses. In this case, marketing helps set the right expectations for the reviews.
3. Copywriting—Crafting compelling and accurate property descriptions helps create templates and automate your Airbnb communication. It will help you think and communicate clearly.
4. Communication. Excellent communication skills are necessary for interacting with guests before, during, and after their stay. An excellent communication skill set will help you to avoid pitfalls and troubles. With excellent communication skills, creating great communication templates is much easier than asking for five-star reviews for your listing.
5. User Experience (UX) Design – this will help you organize a seamless and enjoyable experience for guests from booking to check-out by creating an intuitive and user-friendly listing, offering easy check-in processes, and providing local recommendations.

The 5 Airbnb Pillars are the most essential tools for your Airbnb advertising strategy.

Pay attention to this photo. Responding to all reviews, both positive and negative, is one key to good Airbnb Advertising.

I strongly recommend you read the article about Airbnb cleaning to get better reviews.

Pro tip: As an Airbnb host, Do not hesitate to ask for 5-star reviews! You have already invested so much time and effort, so take this extra step!

Order your Airbnb Templates here

The Importance of Acting Fast with Reviews for Airbnb Advertising

One of the most important things is to respond to those reviews promptly and be polite, friendly, and professional. Even though you are better, you are better. You can still show how experienced and good you are as a host, that you keep your cool, and that you are a great Airbnb professional. Timing is crucial here; make sure you address all concerns in detail.

3. Airbnb Advertising Machine – Copywriting 101: Craft Words That Turn Views Into Bookings and Elevate Your Listings to Superstar Status

Let’s define what kind of use of copyrighting is essential. We have here, let’s mention all use cases:

1. The first use case is to attract customers and convert them into the Airbnb channel.
2. The second case, yes, probably your Airbnb communication templates.
3. Another essential thing is to write for search engine optimization (SEO). It’s vital to think about this and strategize when listing and selecting the right keyword. Even though you’re not going to compete with Airbnb directly for reservations, it’s always a good move to win this competition inside of the Airbnb channel. Let’s say you can like “Miami ocean view apartment” or “cozy apartment near to Disneyland,” maybe “apartment in NJ nearby to golf,” or “Ocean View Apartment in Punta Cana.”

Use creative copywriting – Unique Strategy For Airbnb Advertising.

Imagine the potential of emotional copywriting. Picture your headlines infused with highly emotional adjectives and adverbs. Consider a unique private paradise in Punta Cana. Warm, private, cozy oasis. This is the power of emotional copywriting, and it’s waiting for you to unlock it.
We all buy based on emotions, not rational decisions; otherwise, people would not buy iPhones.

You can use emotional analyzers to create the best headlines and text descriptions. It’s a different approach, and you need to be careful because you might want to combine it with some keywords.

It’s essential to create a structure for good Airbnb advertising. I describe everything with bullet points or numbers. I will show you some examples of what’s near our listing so it’s readable and understandable. How close everything

The same tactic applies to communication. I strongly recommend incorporating structure into your communication and a particular structure into your template.

Always remember your communication should be professional, polite, and respectful, regardless of the situation. Even if a guest is having difficulty, maintain your professionalism. Every word you use could be a potential proof, so choose them wisely and ensure your communication is always polite and specific.

When you create in your templates, avoid any double meaning. If anything could be misconceived or misunderstood, it would be misinterpreted, or misunderstood so make sure you communicate clearly and concisely, down to the points, and precisely.

You can use light humor when communicating with your guests, but make sure it is not offensive.

The safest thing is to make jokes about yourself and your experiences. Especially when something goes wrong, this could be funny and add charm to your communication style.

Smart Airbnb Advertising – Actionable Steps for Emotional Copywriting and Structured Communication

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5. Airbnb Advertising  – Listing Pricing: Master the Art of Pricing to Maximize Your Bookings and Outshine the Competition

Pricing is one tool that could be a massive leverage to increase your occupation rate and bring money to your table. Most Airbnb hosts mistook low prices for an Airbnb advertising advantage. Even though sometimes it’s true, especially if your listing is a commodity on a vast market, like a hotel room in NY, oh… I’ve forgotten that Airbnb was partially blocked. “in September 2023, the city started enforcing a 2022 law that banned people from renting their homes for fewer than 30 days (unless the host stayed in the home with guests).” – Says the Guardian.

Airbnb – A-ha Moment! Here is a vast price thing that almost nobody will teach you. Sometimes, people book the property only because it’s in the $500, $800, or $5000 per night price range!

But yeah, sometimes, especially when you start, you need to lower the price to be more available on the market and to be selected in the first place. Airbnb bleat properly shook itself as a system reacts very well when you lower the prices, so sometimes, you should start from the lowest price range.

Here is the strategy: when I have about a year in advance, I raise my prices by about 20%, and yes, I use early bird discounts; we’ll talk about this later. When I have about six months in advance, my prices are up at 10% closer to the dates I have just a regular rate.

Learn simple math. Let’s see 20 days per month occupation, and the average rate is 135 per day, or you have an occupation rate of 10 days at your price of $249 per day. First case you make in 2025 USD per month, and

$135*20=$2700

In second

249*10=$2490

How can the price change from $135 per day to $249? In most cases, yes, it’s possible. It would help if you made some effort, but yes, it’s possible. Let’s see: You need to do staging, bring decorations, bring more comfort, get more visuals, and add some props to make it more comfortable. Is it worth it? I guess so!

If you want to increase your revenue, you can book 15 or 20 days at the same price. The exercise shows that you need basic mathematics to understand what is better for you to be occupied 100%, meaning you leave a lot of money on the table. You do a lot of additional work or almost the same amount of money, do less work, and do less hustle.

To price right, especially in the commodity business, you must determine your direct competition. Use filters and search for units that could potentially be your competition. Look at my example for Miami Beach, Florida, 100-200, 2Br units, with WIFI, pool, and Kitchen.

 

Airbnb Advertising is essential, as is using any tools and promotional things that Airbnb gives you.

Use everything: weekly discounts, monthly discounts, early bird discounts, and last-chance discounts. Turn off everything and experiment until you need to test an experiment for your list of Gardens.

I strongly recommend using the weekly discount because you book for the whole week, keeping your listing busy.

Pro tip: Sometimes, it’s very lucrative for us to use a monthly discount. I can give a 35% up to 50% monthly discount, and it’s very profitable because I don’t need to spend much on additional cleaning or extra checking in and checking out. So make your mouth that you do your discount.

It would help if you were very careful with a minimum night day because when you select, let’s say, two nights minimum. You’re not in the filter or the search for one night, and sometimes people search so as an option. You can invent the tool of the cleaning fee and use your cleaning fee as a marketing tool, so let’s say you book for just one nightstand, not in one night, then the cleaning fee is quite sensitive, but for two or three, and more nights at it’s not.

Always test and experiment with your pricing. Test, test, test, and always give it a shot. I’ll try the pricing like this. Try to race price and lower your cost and pricing only with practical experience. You will feel the market, how it works, and how it operates. Try to maintain your property occupation at around 80% as soon as you book, say 60%. You can raise the price if your occupation is lower than 40% lower than your price.

Actionable Points for Optimizing Your Airbnb Advertising Pricing in Listings:

• Utilize All Airbnb Advertising Promotional Tools:
  • Activate and experiment with weekly, monthly, early bird, and last-chance discounts.
  • Test turning these options on and off to see what works best for your listing.
• Leverage Monthly Discounts:
  • Offer a 35% to 50% discount for monthly stays to reduce costs on cleaning and check-ins.
  • Use this strategy to keep your property occupied with long-term guests.
• Apply Weekly Discounts:
  • Offer a weekly discount to attract guests who book for a full week, ensuring your listing stays busy.
• Be Cautious with Minimum Night Stays:
  • Consider the impact of setting a minimum night stay. For example, a two-night minimum can exclude your listing from one-night searches.
  • Use your cleaning fee strategically. Charge more for one-night stays and offer a lower cleaning fee for more extended stays.
• Constantly Test Your Pricing:
  • Regularly adjust your pricing—raise it when occupancy is high and lower it when it’s low.
  • Aim to maintain an 80% occupancy rate. If bookings reach 60%, consider raising your price. If below 40%, lower your price.
• Experiment to Understand the Market:
  • Continuously test different pricing strategies to learn how the market responds.
  • Adjust based on practical experience and market trends to optimize your listing’s performance.

6. Use Paid Ads: Supercharge Your Airbnb Listing and Watch Your Bookings Skyrocket

Use your fade ads very carefully, so you need to do basic mathematics for every kind of advertising network; otherwise, you will burn your budget, and that will be it. It’s essential to track your conversions and understand how much it costs for you so the customer clicks on how much it will be suitable to your website or your listing, how much it will order you, and how much it will be.

How much is it gonna cost you? Actually, what’s your customer requisition cost? What’s going to be the cost for every single customer? Based on that, you can double down in work and bring more budget for every social network individually. It’s essential to do this basic math, so this is how you can get the advanced advantage of your paid advertising.

That’s how you are going to select better keywords. Usually, it’s longtail keywords, and then you test them and see their efficiency every month. So how much did you spend? What’s your conversion rate?

Conversion Rate (%) = Number of Conversions(reservations)÷Total Number of Visitors

For example, if an Airbnb Listing received 100 site visitors per month in one month and received 3 reservations, the conversion would be 3% per month.
Conversion Rate (%) = 3 reservations ÷ 100 Airbnb listing visitors = 3%
Of course, in reality, this sales funnel is more complicated. Views – to Clicks -Clicks to Reservations.

Views to chat, call or form, or shopping Chart – to reservation.

Based on that, you can improve your final finals and conversion rates at every stage. That’s what I understand. That’s what I recommend you work on because when you see where your bottleneck is, you do your best to eliminate it, and this is how you will improve your customer acquisition cost.

My own experience was quite dramatic because Google showed us quite good results. I was astonished by the YouTube advertising; we had great results with Microsoft ads. Pinterest. Some pieces worked well for us and asked quite good conversion rates for the sum of our listings, especially with ocean views. You can always hire professionals who know Airbnb Advertising and Paid ads to manage your account.

Managing Paid Advertising Effectively:

• Do Basic Math Before Advertising:
  • Calculate the cost per click, cost per customer acquisition, and total advertising budget for each network.
  • Ensure your budget aligns with expected conversions to avoid overspending.
• Track Conversions Rigorously:
  • Monitor how much it costs to get a customer from a click to an actual booking.
  • Understand the cost for each customer acquisition to allocate your budget effectively.
• Optimize Your Budget by Network:
  • Adjust your budget based on the individual performance of each social network.
  • Double down on networks that provide better conversion rates and lower customer acquisition costs.
• Use Long-Tail Keywords:
  • Focus on specific, long-tail keywords in your ads.
  • Test these keywords regularly and evaluate their efficiency each month.
• Identify and Eliminate Bottlenecks:
  • Analyze your advertising funnel to identify where drop-offs occur.
  • Work on improving conversion rates at every stage by addressing these bottlenecks.
• Regularly Review and Adjust:
  • Review your ad spend, conversion rates, and overall effectiveness every month.
  • Make necessary adjustments to improve customer acquisition costs and optimize ad performance.
• Experiment with Different Platforms:
  • Test various advertising platforms like Google, YouTube, Microsoft ads, and Pinterest.
  • Focus on platforms that yield high conversion rates, especially for listings with unique features, like ocean views.

7. Use Your Social Networks: Turn Every Follower Into a Potential Guest and Boost Your Airbnb Listings Like Never Before

Do not hesitate to use your social networks, contact your friends, ask them to book a show in publisher photos, and demonstrate your leasing. I don’t recommend you book the links to your Airbnb listing directly, but you can book for us with our Airbnb or directly and invite your friends to book. Here is how we help other Airbnb hosts to advertise and get direct reservations.

Then, in the comments, you can provide the URL of your listing that would work for you, especially with Metta, Ask, and many other networks where you will get more views. On the other hand, you can promote your URL and bring some back physical problems. Most social networks try to do things that the search engine does not follow, so it’s sometimes hidden from search engines.

You can use generative AI to craft messages individually for each social network or ask ChatGPT or Gemini AI to act as a professional writer and generate your messages. I recommend using percent space for your text.

You can try this prompt: “act as a professional copywriter. I aim to attract maximum attention to my social network posts. I use provocative meanings, icons, and styles to reach LinkedIn, Facebook, Linkedin, Twitter, Instagram, YouTube posts, WhatsApp, and Telegram formatting. I’m going to use this as a shared link to social networks. Create unique posts for all the Social networks I mentioned. Create the most provocative short message, considering the limits of those platforms and making them 50% of their limits. This is my Airbnb Listing Description https://www.airbnb.com/rooms/45822696 [Put your URL instead of mine]

Here is a perfect way to use your listing URL and share your listings. I recommend you add your keywords to this social network post, and yes, you can send out some of those link links of your listings individually to users’ Spam, but sometimes it matters. It’s essential, and you can share that kind of thing, especially it’s going to work if you have something unique, so use your advantage bitch because this way, you attract some eyeballs and people, especially if you know how to trigger the users to share your post or comment, that’s one of the most important things. Hence, action is always a good thing if they comment or share.

Using that social network could sometimes be frustrating because you only have a few reviews. It doesn’t matter because you have this kind of accumulative effect. After all, let’s say you got ten views from this network five years from that network. Altogether, maybe you collect 100 views, so it’s good.com anyway, and you, if you’re going to, be creative enough; who knows, perhaps you cannot collect doesn’t use 10,000 views, but all the time, try to focus and try to be unique; people love unique.

Actionable Steps for Promoting Your Airbnb Listing on Social Networks

• Leverage Your Social Networks:
  • Contact friends and ask them to book, share photos, and showcase your listing.
  • Please encourage them to demonstrate the features of your property through their social media posts.
• Avoid Direct Linking in Posts:
  • Instead of directly posting your Airbnb listing link, create engaging content with your branding (e.g., your logo) and invite friends to book.
  • Include the URL in the comments section to increase engagement and visibility.
• Promote Strategically on Social Media:
  • Share your listing URL carefully to avoid potential issues with search engines.
  • Consider using indirect methods like posting in comments or private messages to boost exposure.
• Utilize AI for Tailored Messaging:
  • Use generative AI tools like ChatGPT to craft unique and engaging messages for each social network.
  • Personalize your messages for each platform to maximize impact.
• Incorporate Keywords into Your Posts:
  • Add relevant keywords to your social media posts to improve searchability and engagement.
  • Consider sharing your listing links individually with targeted users to increase views.
• Focus on Unique Selling Points:
  • Highlight the unique features of your property to attract more attention and stand out from the competition.
  • Use these unique aspects to trigger users to share or comment on your posts.
• Embrace the Cumulative Effect:
  • Don’t be discouraged by a low number of reviews or views initially. Over time, small efforts across multiple networks can accumulate into significant exposure.
  • Consistently share your listing and be creative in your approach to gradually increase visibility.
• Encourage Interaction:
  • Craft posts that encourage users to comment, share, or engage with your content, as this increases your listing’s visibility.
  • Make it easy and appealing for people to interact with your posts by focusing on unique and engaging content.

Use Your Network: Turn Personal Connections Into a Booking Powerhouse for Your Airbnb Listing

Do not hesitate to use your network. Contact your contacts and ask them what they would do if they were in your shoes. You cannot even imagine how many practical things you can get from your connections.

Hi, Jim. I’ve recently started a new listing on Airbnb. I’m looking for a way to promote and get booked not only on the Airbnb network but also get direct reservations. Maybe you know some of them. Is asking you what you would do in my shoes is a bad idea?

Show Actionable Steps for Leveraging Social Networks for Your Airbnb Listing

8. Advertise at Places Nearby: Transform Train Stations, Airports, Hospitals, and Post Offices Into Powerful Booking Magnets

Use your network to promote your listing. I recommend sending your list to acquaintances and asking them to check this out. I suggest you add this list and ask them to add it to your favorites. Mark the heart so you’re listening is going to be more popular, And ask them to book your list for your next vacation. Offer some incentives and special deals for your friends and people you know; this is how you get additional reservations for the first year.

Then maybe you will have more repetitive bookings, so use any available WhatsApp contacts, maybe your Gmail mail contacts, strategize about everything, create a map of all your contacts, and then try to reach your contacts. Do not spam. Ask them to do it once. I recommend you send that kind of message not more often than in six months because this is how you can stay in touch and remind yourself about your listings.

Actionable Steps to Leverage Your Network for Promoting Your Airbnb Listing

• Reach Out to Your Network:
  • Send your Airbnb listing to acquaintances and ask them to check it out.
  • Encourage them to add your listing to their favorites by marking the heart icon, which can help increase its popularity.
• Incentivize Your Friends and Contacts:
  • Offer special deals or incentives to friends and people you know for booking your listing.
  • This can help you secure additional reservations, especially during your first year.
• Create a Contact Strategy:
  • Map out your network, including WhatsApp contacts, Gmail contacts, and other relevant connections.
  • Strategize how and when to reach out to each group.
• Send Personalized Messages:
  • Reach out individually, asking contacts to consider your listing for their next vacation.
  • Make the message personal and considerate, avoiding a spammy approach.
• Limit the Frequency of Your Messages:
  • Send these promotional messages no more than once every six months.
  • This frequency helps you stay in touch without overwhelming your contacts, keeping your listing top-of-mind.
• Encourage Repeat Bookings:
  • Securing bookings from friends and acquaintances increases the chances of repeat customers.
  • Build long-term relationships with your guests for sustainable success.
• Be Mindful of Your Approach:
  • Avoid spamming your network; ask them to help out respectfully and non-intrusively.
  • Emphasize the benefits they’ll receive, such as exclusive deals, to make it a win-win situation.

I wish you a great Airbnb Journey as an Airbnb Host.

Updated on: 2024-09-30. Author: Mark Vasiliy Smetanin

Tags: Airbnb Advertising Airbnb management Airbnb Marketing Hospitality management Property Management