Airbnb Listing Promotion: 12 Successful Ways to Get More Bookings in 2023
You must know how to promote an Airbnb listing if you do want to succeed as a host. You need to invest time and effort into promotional strategies to stand out and attract new guests. It is not as easy as just posting a listing and waiting for bookings, but it is worth it.
Let’s discuss the essential tips and tricks to help you successfully promote your Airbnb listing. We’ll show you how to use social media and other digital tools to reach more potential bookers, traditional methods such as printed flyers, and pricing strategies to get the most out of your listing.
1. Offer special deals and packages
Think creatively and consider the needs of your target guests to come up with unique deals that will draw more attention. You can also offer some welcome gifts like a local showcase, family-friendly packages, an on-the-go companion, etc.
For clients looking for the best deal, such a strategy can greatly impact your bottom line. You can set special rates that attract budget-conscious guests and create a sense of exclusivity. You could offer promotional packages such as:
- Weekend getaways;
- Mid-week deals;
- Vacation packages;
- Special event offers;
- Seasonal packages;
- Group travel offers;
- Romantic getaways;
- Group travel packages.
Ultimately, to promote Airbnb listing successfully, you should offer something unique that sets you apart from the competition! If you want more working techniques and practices to attract new clients, you can consult with us and get lots of crucial data and information.
2. Use social media for your
It is a perfect way to highlight your Airbnb listings. You can quickly share info about your property while connecting with potential clients who have not yet heard of you. Here are some points to take into account:
- Choose platforms. While opening accounts on every platform might be tempting, it’s better to focus on a few channels that will yield the best results. Consider which sites your potential guests may use, and tailor your content accordingly.
- Post regularly. You must make sure that you publish engaging and fascinating material to attract visitors to your profile and listings. Use a variety of content formats, such as pictures and videos, to explain why someone should stay at your place.
- Connect with influencers in the industry or local tourism groups or businesses. You don’t have to partner up with big-name influencers – look for small accounts with a large local following and foster organic relationships with them by liking, commenting, or sharing their posts.
To be more specific, here are some examples of social media platforms you can use to promote your Airbnb listing.
A guide to social media promotion for your Airbnb
|Platform||How it can be helpful||Free or Payable||Tools|
|Share photos and videos of your listing, reach a large audience through paid advertising, join local groups to connect with potential guests||Free / Payable||Facebook Ads, Insights, Groups, Events|
|Tweet about your listing and interact with potential guests, use relevant hashtags to reach a wider audience||Free||Twitter Analytics, Twitter Lists|
|Share visually appealing photos and videos of your listing, use hashtags to reach a wider audience, collaborate with influencers to promote your listing||Free / Payable||Instagram Insights, IGTV, Reels, Stories|
|Create boards with photos of your listing and nearby attractions, use keywords to improve visibility in search results||Free||Pinterest Analytics, Rich Pins, Promoted Pins|
|Share your Airbnb listing with your professional network or connect with potential business travelers||Free / Payable||LinkedIn Pages, Showcase Pages, Sponsored Content|
|TikTok||Create short, engaging videos showcasing your listing, use trending hashtags to reach a wider audience||Free||TikTok Ads, Analytics, Effects|
Digital marketing is a powerful tool. Likes, comments, followers, and shares can bring attention to you. We recommend you share reviews and testimonials, videos, and pictures to advertise your Airbnb.
3. Utilize Airbnb visuals and video content
People love bright and attractive content, so when promoting your Airbnb, take advantage of this and focus on how the user will see your listings:
- Use high-quality visuals;
- Video tours are effective for showcasing amenities;
- Keep images clear and consistent with your property’s theme;
- Experiment with different colors to create a desired look;
- Diversify your content with outdoor shots, interior photos, and drone footage.
Before engaging in visual design for promoting Airbnb listings, we recommend read the material on creating great photos for this platform and the requirements for photos from Airbnb, which can significantly affect both the position in the rankings and the success of promotion.
4. Create email marketing campaigns for
a direct Airbnb website
Gather email addresses from each and every visitor. Although it appears very straightforward, most Airbnb hosts don’t follow this procedure! Running an engaging email marketing campaign for your vacation rental will help you cultivate relationships with your potential and existing clients, boost website traffic, and generate more direct reservations.
There are several ways to collect email addresses for marketing purposes, but be cautious and get permission first! Include a simple sign-up form with a checkbox asking users if they agree to receive communication by email. It’s one of the simplest methods there is to gather email addresses.
5. Make creative campaigns and events
to advertise your Airbnb
Such practices can help you stand out when promoting your Airbnb listing. Creative campaigns don’t need to break the bank – think outside the box and create something to capture potential guests’ attention. For example, you could:
- Put together a social media campaign that allows followers to be entered in a drawing for discounts on their Airbnb stay;
- Host a photoshoot in your Airbnb and feature the pictures on social media;
- Develop a unique hashtag for your listing or create a special event like a movie night at your property;
- Create an email campaign offering special discounts or highlighting unique amenities of the property.
Note that these simple strategies are cost-effective and easy, so don’t be afraid to use them to promote your Airbnb listing!
Instances of creative campaigns and events for promoting Airbnb listings
|Campaign / Event||Description||Example||Usefulness Level|
|Social media influencer partnership||Partner with a social media influencer to showcase your property and reach a wider audience||A travel blogger stays at your Airbnb and posts about their experience on Instagram||High|
|Holiday themed decor||Decorate your Airbnb with holiday decor to attract guests during special events||Decorating for Halloween or Christmas||Medium|
|Local event promotion||Promote your Airbnb during local events to attract visitors||Hosting a booth at a nearby festival||Medium|
|Referral programs||Offer incentives for current guests to refer their friends to your Airbnb||Offering a discount for future stays for referring friends||Medium|
|Sustainable practices||Highlight eco-friendly practices at your Airbnb to attract nature-loving guests||Providing recycling bins and reusable water bottles||Medium|
6. Use SEO to promote your Airbnb listing
Airbnb SEO (search engine optimization) will help to raise the search rankings in Google and other search engines, increasing your chances of getting found by customers. Here are some key tips on how to optimize all aspects of your listing:
- Title. The headline has to accurately reflect what is offered in the listing and be optimized for relevant keywords.
- Description. It should be clear and concise, include keywords, and provide a brief overview of why guests should choose to stay with you.
- Photos. Ensure that all photos are excellent and relevant to the property offered.
- Pricing strategies. Airbnb recommends setting a competitive price to enhance your ranking. Hosts should offer the best value in their area and use data analytics to compare their pricing.
- Availability & response time. These points are crucial. We also advise adding more open dates and minimizing cancellations.
If you want potential guests to book with you, they have to find your listing. You’ll need to ensure your Airbnb listing is optimized for search engines to get found. Check our SEO analysis service if you want to use this tool at 100%.
7. Build a personalized Airbnb website
Your own platform sets you apart from other Airbnb properties by giving you a professional place that allows you to showcase your space in a way that can’t be done within the confines of the Airbnb site. Here are 10 main pros:
- More control over brand identity.
- Customizable design and features.
- Ability to set own policies.
- No Airbnb fees or commissions.
- Direct communication with guests.
- Higher potential for repeat bookings.
- Better control over availability and pricing.
- Ability to offer promotions and discounts.
- Increased flexibility and autonomy.
- Access to guest data and analytics.
When building your site, it’s important to include images and videos of the space, descriptions of amenities, and any additional information that will help create a sense of what it would be like to stay there.
Want your personal Airbnb website, which will be easy, convenient, and meet your expectations and requirements; your customers can book directly and pay instantly on the site; and you will no longer talk to Airbnb support and wait for a while for an answer? Check our offer.
8. Try Airbnb’s advertising tools
A range of instruments is designed to help you promote your Airbnb listing and capture the attention of potential guests. Using them is key to ensuring that your listing is visible on Airbnb and that it’s featured prominently in search results for your marketing area.
Smart pricing function
This tool allows you to adjust prices for your listing based on demand for particular times of year, days of week, and other factors. Smart pricing works well when a lot of data is collected. If there is insufficient information or unaccounted-for, rare features of a particular offer, smart prices do not work.
Smart Pricing is prominently displayed on the Airbnb platform, making listings more attractive to travelers who are seeking good value for their money.
Weekly and monthly discounts
These two discount types allow the owner to make a special offer with a negotiated price by setting any discount. If you set a high percentage of discounts by default, it will be completely unprofitable for you to give an additional one. We recommend setting a weekly discount of 10% and a month of 20%.
Discounts for the week and month encourage the tenant to rent longer. In this case, you can save money on cleaning between arrivals and time for settling guests.
While most use Airbnb to book accommodation, the service is good for more than just that. Airbnb Experiences collect tours, events, workshops, and other activities to diversify trips. Hosts can create a more complete and immersive travel experience for their guests, leading to positive reviews and word-of-mouth recommendations.
Also, Airbnb Experiences are featured on the Airbnb platform, making them more visible to travelers searching for activities and experiences in a particular destination. It is one more chance to promote your Airbnb listings more effectively!
9. Network with local businesses,
Networking is one of the most successful ways to advertise your Airbnb listing. You can be involved in activities hosted by Airbnb or other hosts in your area, develop relationships with local businesses by offering discounts to customers referred from the business and vice versa, etc.
Possible collaborations to promote your Airbnb listing
|Influencer||A popular travel blogger creates a post on Instagram featuring your Airbnb and provides a discount code for their followers to use.|
|Journalist||A local journalist writes an article about unique Airbnb experiences in the area and features your listing as one of the top picks.|
|Local Restaurants||Partner with a nearby restaurant to offer a discount to their customers who book a stay at your Airbnb. In return, you recommend their restaurant to your guests.|
|Travel Agency||Collaborate with a travel agency to offer customized itineraries for guests who book a stay at your Airbnb.|
|Event Planner||Collaborating with a local event planner to host small events at your Airbnb, such as workshops or cooking classes.|
|Local Tour Guide||Work with a local tour guide to offer your guests personalized tours of the area.|
|Photography Studio||Build relationships with a photography studio to offer guests the option to book a professional photoshoot during their stay at your Airbnb.|
|Social Media Influencer||Working with a social media influencer specializing in interior design or home decor to showcase your Airbnb on their platform.|
You can also take advantage of online platforms such as community forums where you can communicate with other hosts or businesses and share useful information about promotions or events related to Airbnb hosting.
10. Engage with guests to promote
Airbnb listing successfully
Getting your Airbnb listing noticed by potential guests takes more than just good promotion – it also takes great reviews! Your guests’ experiences will be a major factor in the success of your Airbnb listing.
As you promote your Airbnb listing, engaging with your guests, being responsive to their needs, and generating positive reviews should be top of mind. To ensure you are earning positive reviews here are a few best practices:
Educate guests on what to expect
Create a list of instructions for incoming guests that covers everything from check-in procedures, to amenities and features, to local attractions. This will get them acclimated quickly, setting the stage for a pleasant stay.
Respond to guests quickly
Answer inquiries promptly, and don’t be afraid to address feedback from previous visitors if there is room for improvement. Active responses help create an internal dialog between guest and host.
Offer special amenities to clients
Consider offering something special like complimentary breakfast or snacks. It adds value and increases the chances that they will feel satisfied with their stay – leading to higher ratings on the review sites and more bookings!
11. Monitor and adjust promotional efforts
It’s essential to keep track of your progress. It provides invaluable insight into what is working and what isn’t. You’ll better understand how much time and effort to put into each tactic, optimizing your results.
Evaluating Airbnb listing promotion: important metrics
|Number of views||Indicates views generated by promotional efforts||Medium|
|Conversion rate||Shows how many people book due to promotions||High|
|Revenue||Measures earnings from bookings via promotions||High|
|Occupancy rate||Percentage of time listing is occupied||Medium|
|Review score||Indicates guest satisfaction and the likelihood of recommendation, influenced by promotional efforts||High|
With these metrics, you can tweak and adjust your approach, ensuring you get the highest possible return on investment. Additionally, as new trends in Airbnb listing promotion emerge, it’s important to stay up-to-date with the best practices and adjust your strategies accordingly.
12. Create a unique URL to promote
Consider using a distinctive URL to advertise your Airbnb listing in a distinctive way, for as by highlighting its location or architecture. It is less difficult to track the traffic to your Airbnb listing and simpler for visitors to recall. Take the next three easy steps:
- Navigate to Listings in the Airbnb app or website.
- Select the listing you want to establish a custom web address by clicking on it.
- To create your link, navigate to Custom Link after the photo and location sections.
Even if you might have thought about getting a vanity URL, go the extra mile and merely get a domain that points to your Airbnb rental. It only takes a few minutes, and you can then share your simple-to-remember.com domain with prospective visitors.
To successfully promote your Airbnb listing, you must explore all available options – from creating attractive visuals to using customer review sites. By creating a clear, attractive profile and using the right online promotion, you can ensure you reach the right renters and increase your booking numbers. Ultimately, the right efforts will ensure you make the most out of your Airbnb.
Frequently asked questions
about how to promote Airbnb listing
1. How do I boost my Airbnb listing?
Here are some key points to boost your Airbnb listing:
- Optimize your listing with great photos and amenities;
- Offer competitive pricing;
- Respond to inquiries and messages promptly and professionally;
- Encourage positive reviews;
- Use Airbnb’s promotional tools;
- Offer unique amenities or experiences;
- Continuously update and refresh your listing.
2. How do I drive traffic to my Airbnb listing?
To drive traffic to your Airbnb listing, you can optimize your listing with clear photos, a detailed description, and standout amenities. You can also leverage social media and your personal network, use paid advertising, offer discounts and promotions, and optimize your pricing strategy.
3. How do I get my new listing noticed on Airbnb?
Here are some strategies to get your new listing noticed on Airbnb:
- Optimize your listing;
- Use Airbnb’s promotional tools;
- Set a competitive price;
- Encourage positive reviews;
- Offer unique amenities or experiences;
- Utilize social media and other marketing channels;
- Consider hosting a launch event.
4. Why am I not getting bookings on Airbnb?
There could be several reasons why you are not getting bookings on Airbnb:
- Unattractive listing or inaccurate description;
- Overpriced compared to similar listings in the area;
- Poor visibility to potential guests;
- Negative reviews or low ratings from previous guests;
- Restrictive listing policies that deter potential guests.
5. How do I maximize my Airbnb SEO?
To maximize your Airbnb SEO, you can follow these tips:
- Use relevant keywords in title and description.
- Keep your listing information complete and up-to-date.
- Use high-quality photos that accurately depict your listing.
- Encourage positive reviews.
- Promote your listing through social media and other channels.
- Use Airbnb’s host tools to optimize listing visibility.
- Monitor your listing’s performance and adjust strategy.
- Respond quickly to messages and requests.
6. How much does it cost to advertise on Airbnb?
Airbnb does not offer any advertising platform. However, it offers some promotional tools:
- Airbnb’s “Promotions” allows offering discounts or special offers to potential guests. The cost of this tool is based on the discount or offer you provide and is deducted from your payout for each booking.
- Airbnb’s “Smart Pricing” tool automatically adjusts listing price based on factors like demand and competition. It is free, but Airbnb charges a percentage fee for each booking made through the platform.
7. How do I advertise my Airbnb on Google?
To advertise your Airbnb on Google, you can use Google Ads, which allows you to create ads that appear in search results when potential guests search for keywords related to your listing:
Steps to Advertise Your Airbnb on Google
|1.||Set up a Google Ads account.|
|2.||Create your ads with relevant keywords and attractive copy.|
|3.||Choose your target audience based on geographic location, demographics, and interests.|
|4.||Set your budget and bid strategy for your ads.|
|5.||Monitor your ad performance and adjust your strategy as needed.|
8. How do I make my Airbnb popular?
To make your Airbnb popular, optimize your listing with high-quality photos and a detailed description, offer competitive pricing, promote your listing through social media and advertising, encourage positive reviews, and provide excellent hospitality to your guests.
9. How do I get customers for my Airbnb?
To attract more clients to your Airbnb profile, you should work on listing optimization, competitive pricing, promotion through social media and advertising, deals and packages offers, positive review encouragement, Airbnb’s host tools using, and excellent hospitality providing. You have to also regularly monitor your performance and adjust your strategy.
10. How to increase sales on Airbnb?
Here are some tips to increase sales on Airbnb:
- Optimize your listing with great photos and detailed descriptions;
- Price competitively using dynamic pricing tools and monitor competitor prices.
- Offer promotions and discounts such as last-minute deals or long-term stay discounts;
- Encourage positive reviews by providing exceptional hospitality and following up after the guest’s stay;
- Use social media and other marketing channels to promote your listing;
- Partner with local businesses to offer special deals and packages to guests.
11. What is the best pricing strategy for Airbnb?
Ultimately, the best pricing strategy for Airbnb hosts will depend on various factors such as location, property type, competition, and guest demand. Experiment with them and monitor their impact on booking rates and revenue. Among the most popular pricing strategies are:
- Seasonal pricing;
- Minimum stay requirements;
- Last-minute discounts;
- Length of stay discounts;
- Dynamic pricing.
Updated on: . Author: