Airbnb Listing Promotion: 12 Successful Ways to Get More Bookings in 2024

You must know how to promote an Airbnb listing if you do want to succeed as a host. You need to invest time and effort into promotional strategies to stand out and attract new guests. It is not as easy as just posting a listing and waiting for bookings, but it is worth it.
Let’s discuss the essential tips and tricks to help you successfully promote your Airbnb listing. We’ll show you how to use social media and other digital tools to reach more potential bookers, traditional methods such as printed flyers, and pricing strategies to get the most out of your listing.

1. Offer special deals and packages
for guests

Think creatively and consider the needs of your target guests to come up with unique deals that will draw more attention. You can also offer some welcome gifts like a local showcase, family-friendly packages, an on-the-go companion, etc.

For clients looking for the best deal, such a strategy can greatly impact your bottom line. You can set special rates that attract budget-conscious guests and create a sense of exclusivity. You could offer promotional packages such as:

• Weekend getaways;
• Mid-week deals;
• Vacation packages;
• Special event offers;
• Seasonal packages;
• Group travel offers;
• Romantic getaways;
• Group travel packages.

Ultimately, to promote Airbnb listing successfully, you should offer something unique that sets you apart from the competition! If you want more working techniques and practices to attract new clients, you can consult with us and get lots of crucial data and information.

2. Use social media for your
Airbnb business

It is a perfect way to highlight your Airbnb listings. You can quickly share info about your property while connecting with potential clients who have not yet heard of you. Here are some points to take into account:

• Choose platforms. While opening accounts on every platform might be tempting, it’s better to focus on a few channels that will yield the best results. Consider which sites your potential guests may use, and tailor your content accordingly.
• Post regularly. You must make sure that you publish engaging and fascinating material to attract visitors to your profile and listings. Use a variety of content formats, such as pictures and videos, to explain why someone should stay at your place.
• Connect with influencers in the industry or local tourism groups or businesses. You don’t have to partner up with big-name influencers – look for small accounts with a large local following and foster organic relationships with them by liking, commenting, or sharing their posts.

To be more specific, here are some examples of social media platforms you can use to promote your Airbnb listing.

A guide to social media promotion for your Airbnb

Platform	How it can be helpful	Free or Payable	Tools
Facebook	Share photos and videos of your listing, reach a large audience through paid advertising, join local groups to connect with potential guests	Free / Payable	Facebook Ads, Insights, Groups, Events
Twitter	Tweet about your listing and interact with potential guests, use relevant hashtags to reach a wider audience	Free	Twitter Analytics, Twitter Lists
Instagram	Share visually appealing photos and videos of your listing, use hashtags to reach a wider audience, collaborate with influencers to promote your listing	Free / Payable	Instagram Insights, IGTV, Reels, Stories
Pinterest	Create boards with photos of your listing and nearby attractions, use keywords to improve visibility in search results	Free	Pinterest Analytics, Rich Pins, Promoted Pins
LinkedIn	Share your Airbnb listing with your professional network or connect with potential business travelers	Free / Payable	LinkedIn Pages, Showcase Pages, Sponsored Content
TikTok	Create short, engaging videos showcasing your listing, use trending hashtags to reach a wider audience	Free	TikTok Ads, Analytics, Effects

Digital marketing is a powerful tool. Likes, comments, followers, and shares can bring attention to you. We recommend you share reviews and testimonials, videos, and pictures to advertise your Airbnb.

3. Utilize Airbnb visuals and video content

People love bright and attractive content, so when promoting your Airbnb, take advantage of this and focus on how the user will see your listings:

• Use high-quality visuals;
• Video tours are effective for showcasing amenities;
• Keep images clear and consistent with your property’s theme;
• Experiment with different colors to create a desired look;
• Diversify your content with outdoor shots, interior photos, and drone footage.

Before engaging in visual design for promoting Airbnb listings, we recommend read the material on creating great photos for this platform and the requirements for photos from Airbnb, which can significantly affect both the position in the rankings and the success of promotion.

4. Create email marketing campaigns for
a direct Airbnb website

Gather email addresses from each and every visitor. Although it appears very straightforward, most Airbnb hosts don’t follow this procedure! Running an engaging email marketing campaign for your vacation rental will help you cultivate relationships with your potential and existing clients, boost website traffic, and generate more direct reservations.

There are several ways to collect email addresses for marketing purposes, but be cautious and get permission first! Include a simple sign-up form with a checkbox asking users if they agree to receive communication by email. It’s one of the simplest methods there is to gather email addresses.

5. Make creative campaigns and events
to advertise your Airbnb

Such practices can help you stand out when promoting your Airbnb listing. Creative campaigns don’t need to break the bank – think outside the box and create something to capture potential guests’ attention. For example, you could:

• Put together a social media campaign that allows followers to be entered in a drawing for discounts on their Airbnb stay;
• Host a photoshoot in your Airbnb and feature the pictures on social media;
• Develop a unique hashtag for your listing or create a special event like a movie night at your property;
• Create an email campaign offering special discounts or highlighting unique amenities of the property.

Note that these simple strategies are cost-effective and easy, so don’t be afraid to use them to promote your Airbnb listing!

Instances of creative campaigns and events for promoting Airbnb listings

Campaign / Event	Description	Example	Usefulness Level
Social media influencer partnership	Partner with a social media influencer to showcase your property and reach a wider audience	A travel blogger stays at your Airbnb and posts about their experience on Instagram	High
Holiday themed decor	Decorate your Airbnb with holiday decor to attract guests during special events	Decorating for Halloween or Christmas	Medium
Local event promotion	Promote your Airbnb during local events to attract visitors	Hosting a booth at a nearby festival	Medium
Referral programs	Offer incentives for current guests to refer their friends to your Airbnb	Offering a discount for future stays for referring friends	Medium
Sustainable practices	Highlight eco-friendly practices at your Airbnb to attract nature-loving guests	Providing recycling bins and reusable water bottles	Medium

6. Use SEO to promote your Airbnb listing

Airbnb SEO (search engine optimization) will help to raise the search rankings in Google and other search engines, increasing your chances of getting found by customers. Here are some key tips on how to optimize all aspects of your listing:

• Title. The headline has to accurately reflect what is offered in the listing and be optimized for relevant keywords.
• Description. It should be clear and concise, include keywords, and provide a brief overview of why guests should choose to stay with you.
• Photos. Ensure that all photos are excellent and relevant to the property offered.
• Pricing strategies. Airbnb recommends setting a competitive price to enhance your ranking. Hosts should offer the best value in their area and use data analytics to compare their pricing.
• Availability & response time. These points are crucial. We also advise adding more open dates and minimizing cancellations.

If you want potential guests to book with you, they have to find your listing. You’ll need to ensure your Airbnb listing is optimized for search engines to get found. Check our SEO analysis service if you want to use this tool at 100%.

7. Build a personalized Airbnb website

Your own platform sets you apart from other Airbnb properties by giving you a professional place that allows you to showcase your space in a way that can’t be done within the confines of the Airbnb site. Here are 10 main pros:

• More control over brand identity.
• Customizable design and features.
• Ability to set own policies.
• No Airbnb fees or commissions.
• Direct communication with guests.
• Higher potential for repeat bookings.
• Better control over availability and pricing.
• Ability to offer promotions and discounts.
• Increased flexibility and autonomy.
• Access to guest data and analytics.

When building your site, it’s important to include images and videos of the space, descriptions of amenities, and any additional information that will help create a sense of what it would be like to stay there.

Want your personal Airbnb website, which will be easy, convenient, and meet your expectations and requirements; your customers can book directly and pay instantly on the site; and you will no longer talk to Airbnb support and wait for a while for an answer? Check our offer.

8. Try Airbnb’s advertising tools

A range of instruments is designed to help you promote your Airbnb listing and capture the attention of potential guests. Using them is key to ensuring that your listing is visible on Airbnb and that it’s featured prominently in search results for your marketing area.

Smart pricing function

This tool allows you to adjust prices for your listing based on demand for particular times of year, days of week, and other factors. Smart pricing works well when a lot of data is collected. If there is insufficient information or unaccounted-for, rare features of a particular offer, smart prices do not work.

Smart Pricing is prominently displayed on the Airbnb platform, making listings more attractive to travelers who are seeking good value for their money.

These two discount types allow the owner to make a special offer with a negotiated price by setting any discount. If you set a high percentage of discounts by default, it will be completely unprofitable for you to give an additional one. We recommend setting a weekly discount of 10% and a month of 20%.

Discounts for the week and month encourage the tenant to rent longer. In this case, you can save money on cleaning between arrivals and time for settling guests.

Airbnb Experiences

While most use Airbnb to book accommodation, the service is good for more than just that. Airbnb Experiences collect tours, events, workshops, and other activities to diversify trips. Hosts can create a more complete and immersive travel experience for their guests, leading to positive reviews and word-of-mouth recommendations.

Also, Airbnb Experiences are featured on the Airbnb platform, making them more visible to travelers searching for activities and experiences in a particular destination. It is one more chance to promote your Airbnb listings more effectively!

9. Network with local businesses,
influencers, etc.

Networking is one of the most successful ways to advertise your Airbnb listing. You can be involved in activities hosted by Airbnb or other hosts in your area, develop relationships with local businesses by offering discounts to customers referred from the business and vice versa, etc.

Possible collaborations to promote your Airbnb listing

Partner	Example
Influencer	A popular travel blogger creates a post on Instagram featuring your Airbnb and provides a discount code for their followers to use.
Journalist	A local journalist writes an article about unique Airbnb experiences in the area and features your listing as one of the top picks.
Local Restaurants	Partner with a nearby restaurant to offer a discount to their customers who book a stay at your Airbnb. In return, you recommend their restaurant to your guests.
Travel Agency	Collaborate with a travel agency to offer customized itineraries for guests who book a stay at your Airbnb.
Event Planner	Collaborating with a local event planner to host small events at your Airbnb, such as workshops or cooking classes.
Local Tour Guide	Work with a local tour guide to offer your guests personalized tours of the area.
Photography Studio	Build relationships with a photography studio to offer guests the option to book a professional photoshoot during their stay at your Airbnb.
Social Media Influencer	Working with a social media influencer specializing in interior design or home decor to showcase your Airbnb on their platform.

You can also take advantage of online platforms such as community forums where you can communicate with other hosts or businesses and share useful information about promotions or events related to Airbnb hosting.

10. Engage with guests to promote
Airbnb listing successfully

Getting your Airbnb listing noticed by potential guests takes more than just good promotion – it also takes great reviews! Your guests’ experiences will be a major factor in the success of your Airbnb listing.

As you promote your Airbnb listing, engaging with your guests, being responsive to their needs, and generating positive reviews should be top of mind. To ensure you are earning positive reviews here are a few best practices:

Educate guests on what to expect

Create a list of instructions for incoming guests that covers everything from check-in procedures, to amenities and features, to local attractions. This will get them acclimated quickly, setting the stage for a pleasant stay.

Respond to guests quickly

Answer inquiries promptly, and don’t be afraid to address feedback from previous visitors if there is room for improvement. Active responses help create an internal dialog between guest and host.

Offer special amenities to clients

Consider offering something special like complimentary breakfast or snacks. It adds value and increases the chances that they will feel satisfied with their stay – leading to higher ratings on the review sites and more bookings!

11. Monitor and adjust promotional efforts

It’s essential to keep track of your progress. It provides invaluable insight into what is working and what isn’t. You’ll better understand how much time and effort to put into each tactic, optimizing your results.

Evaluating Airbnb listing promotion: important metrics

Metric	Description	Importance
Number of views	Indicates views generated by promotional efforts	Medium
Conversion rate	Shows how many people book due to promotions	High
Revenue	Measures earnings from bookings via promotions	High
Occupancy rate	Percentage of time listing is occupied	Medium
Review score	Indicates guest satisfaction and the likelihood of recommendation, influenced by promotional efforts	High

With these metrics, you can tweak and adjust your approach, ensuring you get the highest possible return on investment. Additionally, as new trends in Airbnb listing promotion emerge, it’s important to stay up-to-date with the best practices and adjust your strategies accordingly.

12. Create a unique URL to promote
Airbnb listing

Consider using a distinctive URL to advertise your Airbnb listing in a distinctive way, for as by highlighting its location or architecture. It is less difficult to track the traffic to your Airbnb listing and simpler for visitors to recall. Take the next three easy steps:

• Navigate to Listings in the Airbnb app or website.
• Select the listing you want to establish a custom web address by clicking on it.
• To create your link, navigate to Custom Link after the photo and location sections.

Even if you might have thought about getting a vanity URL, go the extra mile and merely get a domain that points to your Airbnb rental. It only takes a few minutes, and you can then share your simple-to-remember.com domain with prospective visitors.

General conclusion

To successfully promote your Airbnb listing, you must explore all available options – from creating attractive visuals to using customer review sites. By creating a clear, attractive profile and using the right online promotion, you can ensure you reach the right renters and increase your booking numbers. Ultimately, the right efforts will ensure you make the most out of your Airbnb.

Frequently asked questions
about how to promote Airbnb listing

Updated on: 2024-03-10. Author: Karina

Tags: Airbnb management Hospitality management